Hello, I'm
Arpit Purohit

I am an engineer turned Product Manager turned Product Marketer who has spent 5+ years working with early and growth stage B2B SaaS startups.

Currently, I am building the product marketing practice at Neontrumpet where I work with $1M to $5M ARR B2B SaaS startups to build product marketing from scratch i.e. positioning strategy, website homepage, and sales enablement.

Before this, I built the product marketing function at Aavenir (a seed stage CLM Software) from the ground up. Prior to that, I was at Shipsy (Series B logistics SaaS · Product Marketing Manager), Intugine (Series A logistics SaaS · Product Manager), ICICI Lombard (Relationship Manager), and STL Tech (Project Engineer).

The collective experience across these roles taught me that the best product doesn't always win but the best-understood one does.

The best marketing is the one that helps people understand how their problem can be solved in a ridiculously simple manner. And it all starts from building stronger marketing foundations, any tactic downstream simply builds over it.

I actively write about product positioning, GTM strategies, SaaS website homepages, and marketing in general. Read how I think here.

Outside work, I am a home coffee brewer who is in love with manual brewing techniques. Always up for a great cup of coffee and conversations. Get in touch here.